RGU X HIKE
A complete visual brand system, identity, avatars, icons, UI assets, and performance marketing ads. Built with AI tools and Adobe.
Year
2023
Industry
Real Money Gaming · Android launch · Indian market
Tools
Adobe Suite · OpenAI · FreepikAI · Higgsfield
RGU X HIKE
A complete visual brand system, identity, avatars, icons, UI assets, and performance marketing ads. Built with AI tools and Adobe.
Year
2023
Industry
RMG · Indian market
Tools
AI + Adobe Suite
Designing the
Rush Gaming Universe into
Bold Visual Stories
Yes
Yes
No
No
My Role
Led the visual brand direction for Rush,
designing character-driven visuals, 3D avatars, and scalable assets across product and marketing.
Creative Direction
Bold
creative
direction
Bold characters, vibrant gradients, and reward-driven visuals designed to stand out in gaming feeds.
Character-Driven Visuals
Expressive avatars that bring the gaming experience to life.
Reward-Focused Design
Coins, rewards, and celebratory elements that amplify the thrill of winning.
Game UI Visuals
Engaging layouts that enhance gameplay and visual clarity.
Campaign Creatives
High-impact assets designed for promotions and game launches.
Consistent Brand Language
Vibrant gradients, bold typography, and playful iconography.
Player-First Storytelling
Visuals crafted to reflect excitement, competition, and community.
The Challenge
Flat 2D visuals lacked excitement and emotional connection, making the gaming experience feel less immersive.
2D to 3D
Transformation
From static 2D graphics to vibrant 3D characters that amplify the thrill of winning.
The Approach
Studied player motivations and introduced a bold 3D, character-driven visual direction.
Built a scalable system for product and marketing experiences.
Process
From
insight
to
creative impact
Research, exploration, and rapid iteration to craft a distinctive campaign style.
1
Research & insight
Understand player behavior and gaming ads.
2
Test bold creative ideas
Test characters, layouts, and reward visuals.
3
Deliver high-impact creatives
Refine winning ideas into scalable campaigns.
Target Persona
Character
visual
Exploration
Bold characters, vibrant gradients, and reward-driven visuals designed to stand out in gaming feeds.
Competitive Thrill
Players enjoy the excitement of competing and winning against others.
Earn While Playing
Gaming is a way to earn extra income alongside entertainment.
Quick Rewards
Players prefer fast, engaging games with satisfying win moments.
Identity Strategy & Scale
Designing a
Scalable
Rush Identity
A cohesive visual system designed to unify the Rush experience across platforms, campaigns, and player interactions.
Player Demographics
Understanding the core gaming audience across regions and player segments.
Voice of the Player
Real player insights shaping visuals that feel relatable and rewarding.
Scalable Brand System
A bold identity designed to scale across app, campaigns, and avatars.
Creative Direction
Campaign
Visual System
A flexible visual system designed to work across multiple campaign formats and product touchpoints.
Visual language
Bold gradients and playful characters.
Reward cues
Coins, rewards, and celebratory moments.
Game interface
Familiar gameplay visuals for recognition.
Flexible layouts
Adaptable creatives across formats.
Creative Outputs
Winning
creative
direction
Bold characters, vibrant gradients, and reward-driven visuals designed to stand out in gaming feeds.
Feature Hightlights
Website
Visual System
A flexible visual system designed to work across multiple campaign formats and product touchpoints.
Clean daily views
See what matters today without digging into tasks.
Real-time overview
Catch delays and workload issues before they grow.
Clear client activity
Track client updates and progress at a glance.
Work and revenue
See how work and invoices connect.
Design Experience
Turning ideas into
magical experiences
A cohesive campaign system that transforms gameplay moments into visually engaging stories that celebrate winning.
development
web design
branding
ui/ux design
Final Outcome
Campaign
Impact
A scalable campaign system turning gameplay moments into engaging visual stories that celebrate winning.
0%
0%
Campaign Engagement
0+
0+
Creatives Designed
0+
0+
Campaign Assets Created
0
0
Visual System Established
Character-Driven Visuals
Expressive avatars that bring the gaming experience to life.
Reward-Focused Design
Coins, rewards, and celebratory elements that amplify the thrill of winning.
Game UI Visuals
Engaging layouts that enhance gameplay and visual clarity.
Campaign Creatives
High-impact assets designed for promotions and game launches.
Consistent Brand Language
Vibrant gradients, bold typography, and playful iconography.
Player-First Storytelling
Visuals crafted to reflect excitement, competition, and community.
Bold
creative
direction
Bold characters, vibrant gradients, and reward-driven visuals designed to stand out in gaming feeds.
Creative Direction
1
Research & insight
Understand player behavior and gaming ads.
2
Test bold creative ideas
Test characters, layouts, and reward visuals.
3
Deliver high-impact creatives
Refine winning ideas into scalable campaigns.
From
insight
to winning
creative
Research, exploration, and rapid iteration to craft a distinctive campaign style.
Process
Character
visual
explorations
Bold characters, vibrant gradients, and reward-driven visuals designed to stand out in gaming feeds.
Target Persona
Competitive Thrill
Players enjoy the excitement of competing and winning against others.
Earn While Playing
Gaming is a way to earn extra income alongside entertainment.
Quick Rewards
Players prefer fast, engaging games with satisfying win moments.
development
branding
You
Product Design
Turning ideas into
magical experiences
A cohesive campaign system that transforms gameplay moments into visually engaging stories that celebrate winning.
Player Demographics
Understanding the core gaming audience across regions and player segments..
Voice of the Player
Real player insights shaping visuals that feel relatable and rewarding.
Scalable Brand System
A bold identity designed to scale across app, campaigns, and avatars.
Designing a
Rush Identity
Scalable
A cohesive visual system designed to unify the Rush experience across platforms, campaigns, and player interactions.
Identity Strategy & Scale
Visual language
Bold gradients and playful characters.
Reward cues
Stay on top of everything, from to-dos to long-term projects.
Game interface
Familiar gameplay visuals for recognition.
Flexible layouts
Adaptable creatives across formats.
Campaign
Visual System
A flexible visual system designed to work across multiple campaign formats and product touchpoints.
Creative Direction
Clean daily views
See what matters today without digging into tasks.
Real-time overview
Catch delays and workload issues before they grow.
Clear client activity
Track client updates and progress at a glance.
Work and revenue
See how work and invoices connect.
Feature Highlights
Website
Visual Systems
A flexible visual system designed to work across multiple campaign formats and product touchpoints.
My Role
Led the visual brand direction for Rush,
designing character-driven visuals, 3D avatars, and scalable assets across product and marketing.
Designing the
Rush Gaming Universe into
Bold Visual Stories
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