POPPY X CHATGPT

Poppy partnered with ChatGPT to accelerate marketing content without diluting quality. The goal was clear: move fast, stay on-brand, and drive measurable engagement in an AI-first production environment. I led the visual system that made speed and precision coexist.

Year

2025

Industry

Timeline

12 weeks

//Problem

AI-generated visuals were inconsistent, unpredictable, and often aesthetically misaligned. As content velocity increased, traditional design workflows couldn’t keep pace. Without structured oversight, outputs lacked lighting control, compositional balance, and brand cohesion. Scale was possible. Quality wasn’t.

//Solution

I built a structured prompt-engineering framework that transformed AI from a generator into a controllable design system.

By defining lighting logic, color hierarchies, compositional rules, and narrative focus, I standardized how visuals were produced and evaluated. Prompts became modular. Iterations became measurable. Outputs became predictable.

I built a structured prompt-engineering framework that transformed AI from a generator into a controllable design system.

//Impact

• 30% faster production cycles
• 60%+ CTR on performance campaigns
• Consistent, high-impact visuals across touchpoints

AI stopped being experimental. It became operational.

• 30% faster production cycles
• 60%+ CTR on performance campaigns
• Consistent, high-impact visuals across touchpoints

AI stopped being experimental. It became operational.

//Other projects

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