Elevating Performance & Style – High-Quality Sportswear with Unique Designs & the Perfect Fit for Every Athlete.
Year
2024
Industry
Agency
Tools
Figma | Adobe Suite
ABOUT THE PROJECT
This conceptual project redefines the graphic identity for Nike Sportswear, focusing on innovation and vibrancy. It brings a fresh perspective to brand visuals, emphasising bold color research, dynamic data presentations, and impactful typography for match announcements and broadcast designs.
Design Direction
The project showcases a modern and energetic aesthetic, blending precision and creativity to align with Nike’s core values of innovation, performance, and empowerment. By combining vibrant palettes with dynamic layouts, the visuals capture the essence of sportswear and the excitement of the game.
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